{"id":6338,"date":"2019-04-29T16:21:58","date_gmt":"2019-04-29T21:21:58","guid":{"rendered":"https:\/\/casa.oaxaca.gob.mx\/?p=6338"},"modified":"2019-07-11T11:54:05","modified_gmt":"2019-07-11T16:54:05","slug":"taller-la-escritura-tipografica-la-letra-y-el-texto-en-el-diseno-editorial-imparte-mauricio-rivera-ferreiro","status":"publish","type":"post","link":"https:\/\/casa.oaxaca.gob.mx\/?p=6338","title":{"rendered":"Taller: La escritura tipogr\u00e1fica, la letra y el texto en el dise\u00f1o editorial. Imparte: Mauricio Rivera Ferreiro"},"content":{"rendered":"<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_1' class='avia-section main_color avia-section-no-padding avia-no-border-styling avia-full-stretch av-parallax-section avia-bg-style-parallax  av-minimum-height av-minimum-height-75 container_wrap fullsize'  data-section-bg-repeat='stretch' ><div class='av-parallax' data-avia-parallax-ratio='0.3' ><div class='av-parallax-inner main_color  avia-full-stretch' style = 'background-repeat: no-repeat; background-image: url(https:\/\/casa.oaxaca.gob.mx\/wp-content\/uploads\/2019\/04\/Identificando-tipos-2.jpg); background-attachment: scroll; background-position: bottom center; ' ><\/div><\/div><div class='container' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-6338'><div class='entry-content-wrapper clearfix'>\n<div style='padding-bottom:10px;color:#ffffff;font-size:50px;' class='av-special-heading av-special-heading-h3 custom-color-heading blockquote modern-quote  av-inherit-size'><h3 class='av-special-heading-tag'  itemprop=\"headline\"  >Taller: La escritura tipogr\u00e1fica, la letra y el texto en el dise\u00f1o editorial.<\/h3><div class ='av-subheading av-subheading_below av_custom_color' style='font-size:25px;'><p>Mauricio Rivera Ferreiro.<\/p>\n<\/div><div class='special-heading-border'><div class='special-heading-inner-border' style='border-color:#ffffff'><\/div><\/div><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av-layout-grid-1' class='av-layout-grid-container entry-content-wrapper main_color av-flex-cells  container_wrap fullsize'   >\n<div class=\"flex_cell no_margin av_one_full   \" style='vertical-align:top; padding:30px; background-color:#ED9600; '><div class='flex_cell_inner' ><p><div class='flex_column_table av-equal-height-column-flextable' ><div class=\"flex_column av_one_fourth  flex_column_table_cell av-equal-height-column av-align-top av-zero-column-padding first  \" style='border-radius:0px; '><div style='padding-bottom:10px;color:#ffffff;' class='av-special-heading av-special-heading-h3 custom-color-heading blockquote modern-quote '><h3 class='av-special-heading-tag'  itemprop=\"headline\"  >Cierre de inscipciones<\/h3><div class ='av-subheading av-subheading_below av_custom_color' style='font-size:20px;'><p>jueves 16 de mayo de 2019<\/p>\n<\/div><div class='special-heading-border'><div class='special-heading-inner-border' style='border-color:#ffffff'><\/div><\/div><\/div><\/div><div class='av-flex-placeholder'><\/div><div class=\"flex_column av_one_fourth  flex_column_table_cell av-equal-height-column av-align-top av-zero-column-padding   \" style='border-radius:0px; '><div style='padding-bottom:10px;color:#ffffff;' class='av-special-heading av-special-heading-h3 custom-color-heading blockquote modern-quote '><h3 class='av-special-heading-tag'  itemprop=\"headline\"  >Fechas<\/h3><div class ='av-subheading av-subheading_below av_custom_color' style='font-size:20px;'><p>Lunes a viernes:<br \/>\nDel 27 al 31 de mayo de 2019<\/p>\n<\/div><div class='special-heading-border'><div class='special-heading-inner-border' style='border-color:#ffffff'><\/div><\/div><\/div><\/div><div class='av-flex-placeholder'><\/div><div class=\"flex_column av_one_fourth  flex_column_table_cell av-equal-height-column av-align-top av-zero-column-padding   \" style='border-radius:0px; '><div style='padding-bottom:10px;color:#ffffff;' class='av-special-heading av-special-heading-h3 custom-color-heading blockquote modern-quote '><h3 class='av-special-heading-tag'  itemprop=\"headline\"  >Horario<\/h3><div class ='av-subheading av-subheading_below av_custom_color' style='font-size:20px;'><p>De 16:00 a 20:00 hrs<\/p>\n<\/div><div class='special-heading-border'><div class='special-heading-inner-border' style='border-color:#ffffff'><\/div><\/div><\/div><\/div><div class='av-flex-placeholder'><\/div><div class=\"flex_column av_one_fourth  flex_column_table_cell av-equal-height-column av-align-top av-zero-column-padding   \" style='border-radius:0px; '><div class='avia-button-wrap avia-button-center '><a href='https:\/\/goo.gl\/forms\/Sqcq5CCdVHEB3JEw1' class='avia-button avia-button-fullwidth  avia-icon_select-no avia-color-custom '  target=\"_blank\"  style='color:#020202; background-color:#ffffff;  ' ><span class='avia_iconbox_title' >Inscr\u00edbete<\/span><span class='avia_button_background avia-button avia-button-fullwidth avia-color-custom' style='background-color:#1efff7; '><\/span><\/a><\/div><\/div><\/div><!--close column table wrapper. Autoclose:  --><\/p>\n<\/div><\/div>\n<\/div>\n<div class=\"flex_column av_two_fifth  flex_column_div av-zero-column-padding first  \" style='border-radius:0px; '><p><div class='av-social-sharing-box '><div class='av-share-box'><h5 class='av-share-link-description'>Compartir esta actividad<\/h5><ul class='av-share-box-list noLightbox'><li class='av-share-link av-social-link-facebook' ><a target='_blank' href='http:\/\/www.facebook.com\/sharer.php?u=https:\/\/casa.oaxaca.gob.mx\/?p=6338&amp;t=Taller%3A%20La%20escritura%20tipogr%C3%A1fica%2C%20la%20letra%20y%20el%20texto%20en%20el%20dise%C3%B1o%20editorial.%20Imparte%3A%20Mauricio%20Rivera%20Ferreiro' aria-hidden='true' data-av_icon='\ue8f3' data-av_iconfont='entypo-fontello' title='' data-avia-related-tooltip='Share on Facebook'><span class='avia_hidden_link_text'>Share on Facebook<\/span><\/a><\/li><li class='av-share-link av-social-link-twitter' ><a target='_blank' href='https:\/\/twitter.com\/share?text=Taller%3A%20La%20escritura%20tipogr%C3%A1fica%2C%20la%20letra%20y%20el%20texto%20en%20el%20dise%C3%B1o%20editorial.%20Imparte%3A%20Mauricio%20Rivera%20Ferreiro&url=https:\/\/casa.oaxaca.gob.mx\/?p=6338' aria-hidden='true' data-av_icon='\ue8f1' data-av_iconfont='entypo-fontello' title='' data-avia-related-tooltip='Share on Twitter'><span class='avia_hidden_link_text'>Share on Twitter<\/span><\/a><\/li><li class='av-share-link av-social-link-gplus' ><a target='_blank' href='https:\/\/plus.google.com\/share?url=https:\/\/casa.oaxaca.gob.mx\/?p=6338' aria-hidden='true' data-av_icon='\ue8f6' data-av_iconfont='entypo-fontello' title='' data-avia-related-tooltip='Share on Google+'><span class='avia_hidden_link_text'>Share on Google+<\/span><\/a><\/li><li class='av-share-link av-social-link-pinterest' ><a target='_blank' href='http:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fcasa.oaxaca.gob.mx%2F%3Fp%3D6338&amp;description=Taller%3A%20La%20escritura%20tipogr%C3%A1fica%2C%20la%20letra%20y%20el%20texto%20en%20el%20dise%C3%B1o%20editorial.%20Imparte%3A%20Mauricio%20Rivera%20Ferreiro&amp;media=https%3A%2F%2Fcasa.oaxaca.gob.mx%2Fwp-content%2Fuploads%2F2019%2F04%2Fsdf.jpg' aria-hidden='true' data-av_icon='\ue8f8' data-av_iconfont='entypo-fontello' title='' data-avia-related-tooltip='Share on Pinterest'><span class='avia_hidden_link_text'>Share on Pinterest<\/span><\/a><\/li><li class='av-share-link av-social-link-mail' ><a  href='mailto:?subject=Taller%3A%20La%20escritura%20tipogr%C3%A1fica%2C%20la%20letra%20y%20el%20texto%20en%20el%20dise%C3%B1o%20editorial.%20Imparte%3A%20Mauricio%20Rivera%20Ferreiro&amp;body=https:\/\/casa.oaxaca.gob.mx\/?p=6338' aria-hidden='true' data-av_icon='\ue805' data-av_iconfont='entypo-fontello' title='' data-avia-related-tooltip='Share by Mail'><span class='avia_hidden_link_text'>Share by Mail<\/span><\/a><\/li><\/ul><\/div><\/div><br \/>\n<div  class='hr hr-default '><span class='hr-inner ' ><span class='hr-inner-style'><\/span><\/span><\/div><br \/>\n<div style='padding-bottom:10px;font-size:30px;' class='av-special-heading av-special-heading-h3  blockquote modern-quote   av-inherit-size'><h3 class='av-special-heading-tag'  itemprop=\"headline\"  >Sobre el tallerista<\/h3><div class='special-heading-border'><div class='special-heading-inner-border' ><\/div><\/div><\/div><br \/>\n<section class=\"av_textblock_section\"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock '   itemprop=\"text\" ><p><strong>Mauricio Rivera Ferreiro.<\/strong><\/p>\n<p>Es el d\u00e9cano del \u00e1rea de Tipograf\u00eda y Dise\u00f1o Editorial de la Facultad de Artes y Dise\u00f1o, FAD\/UNAM. Profesor de Tipograf\u00eda desde 1979 hasta 2001, actualmente imparte Laboratorio de Edici\u00f3n Gr\u00e1fica y Dise\u00f1o de Fuentes Tipogr\u00e1ficas. Fund\u00f3 el Departamento de Publicaciones de la entonces Escuela Nacional de Artes Pl\u00e1sticas, hoy FAD. Coordin\u00f3 las exposiciones de dise\u00f1o, Adi\u00f3s Mergenthaler (1993), Sillita de oro\/Seis ilustradores de la ENAP (1994), La palabra visible (2002), Nostalgia por el futuro (2005) y Nuevas traves\u00edas de la escritura (2006-2007). Fue parte del C\u00edrculo de Tip\u00f3grafos, junto con Alejandro Lo Celso, \u00d3scar Y\u00e1\u00f1ez y Crist\u00f3bal Henestrosa, entre otros. Es miembro fundador del Laboratorio de Edici\u00f3n Artesanal, Ledar, FAD\/UNAM.<\/p>\n<\/div><\/section><\/p><\/div>\n<div class=\"flex_column av_three_fifth  flex_column_div av-zero-column-padding   \" style='border-radius:0px; '><p><div style='padding-bottom:10px;font-size:30px;' class='av-special-heading av-special-heading-h3  blockquote modern-quote   av-inherit-size'><h3 class='av-special-heading-tag'  itemprop=\"headline\"  >Acerca del taller<\/h3><div class='special-heading-border'><div class='special-heading-inner-border' ><\/div><\/div><\/div><br \/>\n<section class=\"av_textblock_section\"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock '   itemprop=\"text\" ><p><strong>Alumnos aceptados al taller<\/strong><\/p>\n<p>Edna Paola Torres Gonz\u00e1lez<\/p>\n<p>Ver\u00f3nica Itzel Cruz Dom\u00ednguez<\/p>\n<p>Daniel Hern\u00e1ndez M\u00e9ndez<\/p>\n<p>Carlos Eduardo Castillejos L\u00e1scarez<\/p>\n<p>Claudia Beatriz Archundia Mendoza<\/p>\n<p>Gabriela Amarilis Cruz Luis<\/p>\n<p>Eunice Yuzilha Mendoza Cruz<\/p>\n<p>Alfonso Cervantes Baltazar<\/p>\n<p>Mayahuel Z\u00e1rate Guerrero<\/p>\n<p>Xochiqu\u00e9tzal Garc\u00eda Evia<\/p>\n<p>Luis Alonso V\u00e1squez<\/p>\n<p>Eulalia G. L\u00f3pez Cruz<\/p>\n<p>El dise\u00f1o editorial ha subyugado a los artistas gr\u00e1ficos desde mucho antes de la aparici\u00f3n del\u00a0 libro impreso. En este curso-taller se propone superar el concepto \u201cdise\u00f1o editorial\u201d por el de \u201cedici\u00f3n gr\u00e1fica\u201d, con el libro como medio impreso central. Esto implica tener una visi\u00f3n panor\u00e1mica del proceso editorial: edici\u00f3n-dise\u00f1o-producci\u00f3n-cierre, manteniendo al dise\u00f1o como la fase preferencial, profundizando en la calidad de la lectura.<\/p>\n<p>Al ser la UNAM una instituci\u00f3n nacional, pretende difundir estos conocimientos m\u00e1s all\u00e1 del espacio acad\u00e9mico en el que se generan.<\/p>\n<\/div><\/section><br \/>\n<div class='avia-data-table-wrap avia_responsive_table'><table class='avia-table avia-data-table avia-table-1  avia_pricing_default'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Table\" ><tbody><tr class='avia-heading-row'><th class=''>Temas a tratar:<\/th><\/tr><tr class=''><td class=''>1. Qu\u00e9 es la tipograf\u00eda como \u201cescritura idealizada\u201d<br \/>\n\u00a5 La escritura occidental antes de la tipograf\u00eda.<br \/>\n\u00a5 La \u201cpauta\u201d o \u201cesquema lineal\u201d.<br \/>\n\u00a5 Clasificaci\u00f3n general de los estilos tipogr\u00e1ficos.<br \/>\n2. Formatos de papel para artes gr\u00e1ficas en M\u00e9xico<br \/>\n\u00a5 Dobleces regulares e irregulares.<br \/>\n\u00a5 Formato: medida al doblez\/medida al corte. Formato: m\u00e1rgenes cl\u00e1sicos.<br \/>\n\u00a5 Formato: m\u00e1rgenes cl\u00e1sicos y contempor\u00e1neos.<br \/>\n3. Microtipograf\u00eda<br \/>\n\u00a5 Qu\u00e9 sucede cuando lees.<br \/>\n\u00a5 Interl\u00ednea vs. avance de l\u00ednea. Tipograf\u00eda: tama\u00f1o \u00f3ptico vs. tama\u00f1o num\u00e9rico.<br \/>\n\u00a5 C\u00f3mo evitar l\u00edneas sueltas\/r\u00edos, viudas y hu\u00e9rfanos.<br \/>\n\u00a5 Calidad visual del texto: densidad, homogeneidad y valor tonal.<br \/>\n<\/td><\/tr><tr class=''><td class=''> Objetivo del taller.<br \/>\nEntender la tipograf\u00eda (elemento esencial del dise\u00f1o editorial-edici\u00f3n gr\u00e1fica) como \u201cescritura idealizada\u201d (que es como la define el especialista Robert Bringhurst, autor de Los elementos del estilo tipogr\u00e1fico), para posteriormente conocer y practicar el concepto de \u201cmicrotipograf\u00eda profesional\u201d a fin de aplicarla en textos corridos, apropiados para obras del tipo novela o ensayo, con el objetivo de mejorar la calidad de la lectura en beneficio de la conexi\u00f3n entre el autor, su obra y el lector, aprovechando al m\u00e1ximo los recursos materiales y t\u00e9cnicos disponibles.<br \/>\n<\/td><\/tr><tr class=''><td class=''>Materiales que tiene que traer el alumno:<br \/>\n&#8211; Computadora con el software InDesign, desde CS6 en adelante (PC o Mac).<br \/>\n<\/td><\/tr><\/tbody><\/table><\/div><style type='text\/css'>.avia-table-1 td:nth-of-type(1):before { content: 'Temas a tratar:'; } <\/style><br \/>\n<div style='height:20px' class='hr hr-invisible '><span class='hr-inner ' ><span class='hr-inner-style'><\/span><\/span><\/div><br \/>\n<div style='padding-bottom:10px;font-size:30px;' class='av-special-heading av-special-heading-h3  blockquote modern-quote   av-inherit-size'><h3 class='av-special-heading-tag'  itemprop=\"headline\"  >Requisitos de inscripci\u00f3n<\/h3><div class='special-heading-border'><div class='special-heading-inner-border' ><\/div><\/div><\/div><br \/>\n<div class='avia-data-table-wrap avia_responsive_table'><table class='avia-table avia-data-table avia-table-2  avia_pricing_default'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Table\" ><tbody><tr class=''><td class=''>1<br \/>\nDirigido a dise\u00f1adores y p\u00fablico interesado en el tema.<br \/>\n<\/td><\/tr><tr class=''><td class=''>2<br \/>\nLos interesados deber\u00e1n llenar el formulario que se encuentra en esta p\u00e1gina.<br \/>\nPara poder ser considerado como candidato a participar en el taller, el interesado deber\u00e1 presentar:<br \/>\n-Carta curricular breve con datos de contacto.<br \/>\n-Carta de motivos, explicando su inter\u00e9s en el taller.<br \/>\n-Carta compromiso.<\/p>\n<p>Todos estos documentos deber\u00e1n estar integrados en un \u00fanico archivo PDF que lleve como asunto el nombre del taller y participante. (ejemplo: La escritura tipogr\u00e1fica &#8211; Jos\u00e9 Ruiz) y lo env\u00edan a los correos<br \/>\ninscribetecasa@gmail.com con copia a formacionartistica.casa@gmail.com<\/p>\n<p>Los participantes seleccionados deber\u00e1n comprometerse a tomar el taller completo ya que una inasistencia injustificada ser\u00e1 motivo de suspensi\u00f3n y no podr\u00e1 ingresar a talleres o diplomados futuros.<br \/>\n<\/td><\/tr><tr class=''><td class=''>3<br \/>\nRevisa en esta misma p\u00e1gina si formar\u00e1s parte de los participantes.<\/td><\/tr><\/tbody><\/table><\/div><style type='text\/css'><\/style><br \/>\n<div id='av-masonry-1' class='av-masonry noHover av-fixed-size av-large-gap av-hover-overlay-active av-masonry-col-3 av-caption-always av-caption-style- av-masonry-gallery  '  ><div class='av-masonry-container isotope av-js-disabled ' ><div class='av-masonry-entry isotope-item av-masonry-item-no-image '><\/div><a href=\"https:\/\/casa.oaxaca.gob.mx\/wp-content\/uploads\/2019\/04\/Identificando-tipos-2.jpg\" id='av-masonry-1-item-6339' data-av-masonry-item='6339' class='av-masonry-entry isotope-item post-6339 attachment type-attachment status-inherit hentry  av-masonry-item-with-image av-grid-img' title=\"\"  itemprop=\"thumbnailUrl\" ><div class='av-inner-masonry-sizer'><\/div><figure class='av-inner-masonry main_color'><div class=\"av-masonry-outerimage-container\"><div class=\"av-masonry-image-container\" style=\"background-image: url(https:\/\/casa.oaxaca.gob.mx\/wp-content\/uploads\/2019\/04\/Identificando-tipos-2-705x459.jpg);\"><img decoding=\"async\" src=\"https:\/\/casa.oaxaca.gob.mx\/wp-content\/uploads\/2019\/04\/Identificando-tipos-2-705x459.jpg\" title=\"Identificando tipos 2\" alt=\"\" \/><\/div><\/div><\/figure><\/a><!--end av-masonry entry--><a href=\"https:\/\/casa.oaxaca.gob.mx\/wp-content\/uploads\/2019\/04\/Identificando-tipos-1.jpg\" id='av-masonry-1-item-6340' 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av-grid-img' title=\"\"  itemprop=\"thumbnailUrl\" ><div class='av-inner-masonry-sizer'><\/div><figure class='av-inner-masonry main_color'><div class=\"av-masonry-outerimage-container\"><div class=\"av-masonry-image-container\" style=\"background-image: url(https:\/\/casa.oaxaca.gob.mx\/wp-content\/uploads\/2019\/04\/Haciendo-libros-2.jpg);\"><img decoding=\"async\" src=\"https:\/\/casa.oaxaca.gob.mx\/wp-content\/uploads\/2019\/04\/Haciendo-libros-2.jpg\" title=\"Haciendo libros 2\" alt=\"\" \/><\/div><\/div><\/figure><\/a><!--end av-masonry entry--><a href=\"https:\/\/casa.oaxaca.gob.mx\/wp-content\/uploads\/2019\/04\/Haciendo-libros-3.jpg\" id='av-masonry-1-item-6342' data-av-masonry-item='6342' class='av-masonry-entry isotope-item post-6342 attachment type-attachment status-inherit hentry  av-masonry-item-with-image av-grid-img' title=\"\"  itemprop=\"thumbnailUrl\" ><div class='av-inner-masonry-sizer'><\/div><figure class='av-inner-masonry main_color'><div class=\"av-masonry-outerimage-container\"><div class=\"av-masonry-image-container\" style=\"background-image: url(https:\/\/casa.oaxaca.gob.mx\/wp-content\/uploads\/2019\/04\/Haciendo-libros-3.jpg);\"><img decoding=\"async\" src=\"https:\/\/casa.oaxaca.gob.mx\/wp-content\/uploads\/2019\/04\/Haciendo-libros-3.jpg\" title=\"Haciendo libros 3\" alt=\"\" \/><\/div><\/div><\/figure><\/a><!--end av-masonry entry--><a href=\"https:\/\/casa.oaxaca.gob.mx\/wp-content\/uploads\/2019\/04\/Haciendo-postales.jpg\" id='av-masonry-1-item-6343' data-av-masonry-item='6343' class='av-masonry-entry isotope-item post-6343 attachment type-attachment status-inherit hentry  av-masonry-item-with-image av-grid-img' title=\"\"  itemprop=\"thumbnailUrl\" ><div class='av-inner-masonry-sizer'><\/div><figure class='av-inner-masonry main_color'><div class=\"av-masonry-outerimage-container\"><div class=\"av-masonry-image-container\" style=\"background-image: url(https:\/\/casa.oaxaca.gob.mx\/wp-content\/uploads\/2019\/04\/Haciendo-postales.jpg);\"><img decoding=\"async\" src=\"https:\/\/casa.oaxaca.gob.mx\/wp-content\/uploads\/2019\/04\/Haciendo-postales.jpg\" title=\"Haciendo postales\" alt=\"\" \/><\/div><\/div><\/figure><\/a><!--end av-masonry entry--><a href=\"https:\/\/casa.oaxaca.gob.mx\/wp-content\/uploads\/2019\/04\/Haciendo-libros-1.jpg\" id='av-masonry-1-item-6344' data-av-masonry-item='6344' class='av-masonry-entry isotope-item post-6344 attachment type-attachment status-inherit hentry  av-masonry-item-with-image av-grid-img' title=\"\"  itemprop=\"thumbnailUrl\" ><div class='av-inner-masonry-sizer'><\/div><figure class='av-inner-masonry main_color'><div class=\"av-masonry-outerimage-container\"><div class=\"av-masonry-image-container\" style=\"background-image: url(https:\/\/casa.oaxaca.gob.mx\/wp-content\/uploads\/2019\/04\/Haciendo-libros-1.jpg);\"><img decoding=\"async\" src=\"https:\/\/casa.oaxaca.gob.mx\/wp-content\/uploads\/2019\/04\/Haciendo-libros-1.jpg\" title=\"Haciendo libros 1\" alt=\"\" \/><\/div><\/div><\/figure><\/a><!--end av-masonry 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