{"id":7548,"date":"2019-10-29T15:38:55","date_gmt":"2019-10-29T21:38:55","guid":{"rendered":"https:\/\/casa.oaxaca.gob.mx\/?p=7548"},"modified":"2020-01-08T11:53:34","modified_gmt":"2020-01-08T17:53:34","slug":"taller-de-marketing-y-management-para-musicos-independientes","status":"publish","type":"post","link":"https:\/\/casa.oaxaca.gob.mx\/?p=7548","title":{"rendered":"Taller de Marketing y management para m\u00fasicos independientes II"},"content":{"rendered":"<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_1' class='avia-section main_color avia-section-no-padding avia-no-border-styling avia-full-stretch av-parallax-section avia-bg-style-parallax  av-minimum-height av-minimum-height-75 container_wrap fullsize'  data-section-bg-repeat='stretch' ><div class='av-parallax' data-avia-parallax-ratio='0.3' ><div class='av-parallax-inner main_color  avia-full-stretch' style = 'background-repeat: no-repeat; background-image: url(https:\/\/casa.oaxaca.gob.mx\/wp-content\/uploads\/2019\/10\/16.jpg); background-attachment: scroll; background-position: bottom center; ' ><\/div><\/div><div class='container' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-7548'><div class='entry-content-wrapper clearfix'>\n<div style='padding-bottom:10px;color:#ffffff;font-size:50px;' class='av-special-heading av-special-heading-h3 custom-color-heading blockquote modern-quote  av-inherit-size'><h3 class='av-special-heading-tag'  itemprop=\"headline\"  >Taller de Marketing y management para m\u00fasicos independientes II<\/h3><div class ='av-subheading av-subheading_below av_custom_color' style='font-size:25px;'><p>Georgina Equihua<\/p>\n<\/div><div class='special-heading-border'><div class='special-heading-inner-border' style='border-color:#ffffff'><\/div><\/div><\/div>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av-layout-grid-1' class='av-layout-grid-container entry-content-wrapper main_color av-flex-cells  container_wrap fullsize'   >\n<div class=\"flex_cell no_margin av_one_full   \" style='vertical-align:top; padding:30px; background-color:#ED9600; '><div class='flex_cell_inner' ><p><div class='flex_column_table av-equal-height-column-flextable' ><div class=\"flex_column av_one_fourth  flex_column_table_cell av-equal-height-column av-align-top av-zero-column-padding first  \" style='border-radius:0px; '><div style='padding-bottom:10px;color:#ffffff;' class='av-special-heading av-special-heading-h3 custom-color-heading blockquote modern-quote  '><h3 class='av-special-heading-tag'  itemprop=\"headline\"  >Cierre de inscipciones<\/h3><div class ='av-subheading av-subheading_below av_custom_color' style='font-size:20px;'><p>domingo 10 de noviembre de 2019<\/p>\n<\/div><div class='special-heading-border'><div class='special-heading-inner-border' style='border-color:#ffffff'><\/div><\/div><\/div><\/div><div class='av-flex-placeholder'><\/div><div class=\"flex_column av_one_fourth  flex_column_table_cell av-equal-height-column av-align-top av-zero-column-padding   \" style='border-radius:0px; '><div style='padding-bottom:10px;color:#ffffff;' class='av-special-heading av-special-heading-h3 custom-color-heading blockquote modern-quote  '><h3 class='av-special-heading-tag'  itemprop=\"headline\"  >Fechas<\/h3><div class ='av-subheading av-subheading_below av_custom_color' style='font-size:20px;'><p>Del 25 al 30 de noviembre de 2019<\/p>\n<\/div><div class='special-heading-border'><div class='special-heading-inner-border' style='border-color:#ffffff'><\/div><\/div><\/div><\/div><div class='av-flex-placeholder'><\/div><div class=\"flex_column av_one_fourth  flex_column_table_cell av-equal-height-column av-align-top av-zero-column-padding   \" style='border-radius:0px; '><div style='padding-bottom:10px;color:#ffffff;' class='av-special-heading av-special-heading-h3 custom-color-heading blockquote modern-quote '><h3 class='av-special-heading-tag'  itemprop=\"headline\"  >Horario<\/h3><div class ='av-subheading av-subheading_below av_custom_color' style='font-size:20px;'><p>Lunes a viernes<br \/>\nDe 16 a 20 horas<br \/>\nS\u00e1bados de 10 a 14 horas<br \/>\nCentro de las Artes de San Agust\u00edn<\/p>\n<\/div><div class='special-heading-border'><div class='special-heading-inner-border' style='border-color:#ffffff'><\/div><\/div><\/div><\/div><div class='av-flex-placeholder'><\/div><div class=\"flex_column av_one_fourth  flex_column_table_cell av-equal-height-column av-align-top av-zero-column-padding   \" style='border-radius:0px; '><div class='avia-button-wrap avia-button-center '><a href='https:\/\/goo.gl\/forms\/Sqcq5CCdVHEB3JEw1' class='avia-button avia-button-fullwidth  avia-icon_select-no avia-color-custom '  target=\"_blank\"  style='color:#020202; background-color:#ffffff;  ' ><span class='avia_iconbox_title' >Inscr\u00edbete<\/span><span class='avia_button_background avia-button avia-button-fullwidth avia-color-custom' style='background-color:#1efff7; '><\/span><\/a><\/div><\/div><\/div><!--close column table wrapper. Autoclose:  --><\/p>\n<\/div><\/div>\n<\/div><\/p>\n<div class=\"flex_column av_two_fifth  flex_column_div av-zero-column-padding first  \" style='border-radius:0px; '><p><div class='av-social-sharing-box '><div class='av-share-box'><h5 class='av-share-link-description'>Compartir esta actividad<\/h5><ul class='av-share-box-list noLightbox'><li class='av-share-link av-social-link-facebook' ><a target='_blank' href='http:\/\/www.facebook.com\/sharer.php?u=https:\/\/casa.oaxaca.gob.mx\/?p=7548&amp;t=Taller%20de%20Marketing%20y%20management%20para%20m%C3%BAsicos%20independientes%20II' aria-hidden='true' data-av_icon='\ue8f3' data-av_iconfont='entypo-fontello' title='' data-avia-related-tooltip='Share on Facebook'><span class='avia_hidden_link_text'>Share on Facebook<\/span><\/a><\/li><li class='av-share-link av-social-link-twitter' ><a target='_blank' href='https:\/\/twitter.com\/share?text=Taller%20de%20Marketing%20y%20management%20para%20m%C3%BAsicos%20independientes%20II&url=https:\/\/casa.oaxaca.gob.mx\/?p=7548' aria-hidden='true' data-av_icon='\ue8f1' data-av_iconfont='entypo-fontello' title='' data-avia-related-tooltip='Share on Twitter'><span class='avia_hidden_link_text'>Share on Twitter<\/span><\/a><\/li><li class='av-share-link av-social-link-gplus' ><a target='_blank' href='https:\/\/plus.google.com\/share?url=https:\/\/casa.oaxaca.gob.mx\/?p=7548' aria-hidden='true' data-av_icon='\ue8f6' data-av_iconfont='entypo-fontello' title='' data-avia-related-tooltip='Share on Google+'><span class='avia_hidden_link_text'>Share on Google+<\/span><\/a><\/li><li class='av-share-link av-social-link-pinterest' ><a target='_blank' href='http:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fcasa.oaxaca.gob.mx%2F%3Fp%3D7548&amp;description=Taller%20de%20Marketing%20y%20management%20para%20m%C3%BAsicos%20independientes%20II&amp;media=https%3A%2F%2Fcasa.oaxaca.gob.mx%2Fwp-content%2Fuploads%2F2019%2F10%2Fasd.jpg' aria-hidden='true' data-av_icon='\ue8f8' data-av_iconfont='entypo-fontello' title='' data-avia-related-tooltip='Share on Pinterest'><span class='avia_hidden_link_text'>Share on Pinterest<\/span><\/a><\/li><li class='av-share-link av-social-link-mail' ><a  href='mailto:?subject=Taller%20de%20Marketing%20y%20management%20para%20m%C3%BAsicos%20independientes%20II&amp;body=https:\/\/casa.oaxaca.gob.mx\/?p=7548' aria-hidden='true' data-av_icon='\ue805' data-av_iconfont='entypo-fontello' title='' data-avia-related-tooltip='Share by Mail'><span class='avia_hidden_link_text'>Share by Mail<\/span><\/a><\/li><\/ul><\/div><\/div><br \/>\n<div  class='hr hr-default '><span class='hr-inner ' ><span class='hr-inner-style'><\/span><\/span><\/div><br \/>\n<div style='padding-bottom:10px;font-size:30px;' class='av-special-heading av-special-heading-h3  blockquote modern-quote   av-inherit-size'><h3 class='av-special-heading-tag'  itemprop=\"headline\"  >Sobre el tallerista<\/h3><div class='special-heading-border'><div class='special-heading-inner-border' ><\/div><\/div><\/div><br \/>\n<section class=\"av_textblock_section\"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock '   itemprop=\"text\" ><p><strong>Georgina Equihua Mo\u00f1\u00f3n<\/strong><\/p>\n<p>Estudi\u00f3 \u201cEtnolog\u00eda\u201d en la ENAH y la carrera t\u00e9cnica en \u201cCanto contempor\u00e1neo popular y composici\u00f3n de canciones\u201d en la EMRP de la Ollin Yoliztli. Curs\u00f3 el taller de \u201cManagement\u201d con Wakks Pavia, \u201cMarketing para m\u00fasicos\u201d con Carla Rivarola. Asisti\u00f3 al curso de \u201cInvestigaci\u00f3n de Mercado\u201d en la FCPyS de la UNAM con Carla Mc Closkey, as\u00ed como \u201cDid\u00e1ctica de la m\u00fasica\u201d y \u201cSociolog\u00eda de la educaci\u00f3n\u201d con Rosa Soliveres en la FA de la UNAM. Adem\u00e1s de ser cantante y compositora, fungi\u00f3 como manager y booker de los proyectos musicales \u201cEl blues band\u201d (2012-2017) y \u201cAve Sol\u201d (2013-2017).\u00a0 Desde 2015 ha impartido el taller \u201cLa nueva industria musical. Herramientas y estrategias para el m\u00fasico independiente\u201d a m\u00fasicos de distintos g\u00e9neros y a personas relacionadas con el manejo de proyectos musicales. Es maestra de la materia \u201cGesti\u00f3n de proyectos musicales\u201d en la EMRP de la Ollin Yoliztli<\/p>\n<\/div><\/section><\/p><\/div>\n<div class=\"flex_column av_three_fifth  flex_column_div av-zero-column-padding   \" style='border-radius:0px; '><p><div style='padding-bottom:10px;font-size:30px;' class='av-special-heading av-special-heading-h3  blockquote modern-quote   av-inherit-size'><h3 class='av-special-heading-tag'  itemprop=\"headline\"  >Acerca del taller<\/h3><div class='special-heading-border'><div class='special-heading-inner-border' ><\/div><\/div><\/div><br \/>\n<section class=\"av_textblock_section\"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock '   itemprop=\"text\" ><p>Alumnos aceptados al taller<\/p>\n<p>Oscar Cruz Mora<\/p>\n<p>Ilse Briones<\/p>\n<p>Iv\u00e1n Andr\u00e9s Beltr\u00e1n Santiago<\/p>\n<p>Cielo B\u00e1ez Cabrera<\/p>\n<p>David Alberto Morales Ramos<\/p>\n<p>\u00c1ngel Jair Acevedo Ju\u00e1rez<\/p>\n<p>Misael Jim\u00e9nez Diaz<\/p>\n<p>Rodrigo Nicolas Scola Diaz<\/p>\n<p>Despu\u00e9s de revisar los conceptos de innovaci\u00f3n, los alumnos realizar\u00e1n un diagn\u00f3stico y un plan de trabajo. Adem\u00e1s a trav\u00e9s del proceso del posicionamiento\/reposicionamiento de su proyecto desarrollar\u00e1n una marca a partir de los conocimientos obtenidos.<\/p>\n<\/div><\/section><br \/>\n<div class='avia-data-table-wrap avia_responsive_table'><table class='avia-table avia-data-table avia-table-1  avia_pricing_default'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Table\" ><tbody><tr class='avia-heading-row'><th class=''>Temas a tratar:<\/th><\/tr><tr class=''><td class=''>I. Storytelling: comunica la esencia de tu proyecto<br \/>\nII. Mood board: traduce tu concepto a otros lenguajes<br \/>\nIII. Brandign: desarrolla una marca a partir de tu concepto<br \/>\nIV. Posicionamiento\/Reposicionamiento: crea un plan de trabajo para implementar las estrategias de comunicaci\u00f3n que dar\u00e1n a conocer tu concepto<br \/>\n<\/td><\/tr><tr class=''><td class=''>Objetivos:<br \/>\nTeniendo ya un conocimiento de la identidad de su proyecto, de sus metas y de su relaci\u00f3n con la industria musical, los asistentes al taller van a obtener las herramientas necesarias para encontrar la manera m\u00e1s eficaz, de posicionar su proyecto como un producto \u00fanico y cohesivo.<br \/>\n<\/td><\/tr><tr class=''><td class=''><\/td><\/tr><\/tbody><\/table><\/div><style type='text\/css'>.avia-table-1 td:nth-of-type(1):before { content: 'Temas a tratar:'; } <\/style><br \/>\n<div style='padding-bottom:10px;font-size:30px;' class='av-special-heading av-special-heading-h3  blockquote modern-quote   av-inherit-size'><h3 class='av-special-heading-tag'  itemprop=\"headline\"  >Requisitos de inscripci\u00f3n<\/h3><div class='special-heading-border'><div class='special-heading-inner-border' ><\/div><\/div><\/div><br \/>\n<div class='avia-data-table-wrap avia_responsive_table'><table class='avia-table avia-data-table avia-table-2  avia_pricing_default'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Table\" ><tbody><tr class=''><td class=''>1<br \/>\nDirigido a personas interesadas en el tema.<br \/>\n<\/td><\/tr><tr class=''><td class=''>2<br \/>\nLos interesados deber\u00e1n llenar el formulario que se encuentra en esta p\u00e1gina. O mandar por correo electr\u00f3nico, nombre del interesado, edad, n\u00famero telef\u00f3nico y nombre del taller al cual desean escribirse a inscribetecasa@gmail.com con copia a formacionartistica.casa@gmail.com<\/p>\n<p>Los participantes seleccionados deber\u00e1n comprometerse a tomar el taller completo ya que una inasistencia injustificada ser\u00e1 motivo de suspensi\u00f3n y no podr\u00e1 ingresar a talleres o diplomados futuros.<br \/>\n<\/td><\/tr><tr class=''><td class=''>3<br \/>\nRevisa en esta misma p\u00e1gina si formar\u00e1s parte de los participantes.<\/td><\/tr><\/tbody><\/table><\/div><style type='text\/css'><\/style><br \/>\n<div id='av-masonry-1' class='av-masonry noHover av-fixed-size av-large-gap av-hover-overlay-active av-masonry-col-3 av-caption-always av-caption-style- av-masonry-gallery  '  ><div class='av-masonry-container isotope av-js-disabled ' ><div class='av-masonry-entry isotope-item av-masonry-item-no-image '><\/div><a href=\"https:\/\/casa.oaxaca.gob.mx\/wp-content\/uploads\/2019\/10\/AveSolIMER2016-156-2000x1242.jpg\" id='av-masonry-1-item-7549' data-av-masonry-item='7549' class='av-masonry-entry isotope-item post-7549 attachment type-attachment status-inherit hentry  av-masonry-item-with-image av-grid-img' title=\"\"  itemprop=\"thumbnailUrl\" ><div class='av-inner-masonry-sizer'><\/div><figure class='av-inner-masonry main_color'><div class=\"av-masonry-outerimage-container\"><div class=\"av-masonry-image-container\" style=\"background-image: url(https:\/\/casa.oaxaca.gob.mx\/wp-content\/uploads\/2019\/10\/AveSolIMER2016-156-705x438.jpg);\"><img decoding=\"async\" src=\"https:\/\/casa.oaxaca.gob.mx\/wp-content\/uploads\/2019\/10\/AveSolIMER2016-156-705x438.jpg\" title=\"AveSolIMER2016-156\" alt=\"\" \/><\/div><\/div><\/figure><\/a><!--end av-masonry entry--><a href=\"https:\/\/casa.oaxaca.gob.mx\/wp-content\/uploads\/2019\/10\/Taller1-2000x1500.jpg\" id='av-masonry-1-item-7550' data-av-masonry-item='7550' class='av-masonry-entry isotope-item post-7550 attachment type-attachment status-inherit hentry  av-masonry-item-with-image av-grid-img' title=\"\"  itemprop=\"thumbnailUrl\" ><div class='av-inner-masonry-sizer'><\/div><figure class='av-inner-masonry main_color'><div class=\"av-masonry-outerimage-container\"><div class=\"av-masonry-image-container\" style=\"background-image: url(https:\/\/casa.oaxaca.gob.mx\/wp-content\/uploads\/2019\/10\/Taller1-705x529.jpg);\"><img decoding=\"async\" src=\"https:\/\/casa.oaxaca.gob.mx\/wp-content\/uploads\/2019\/10\/Taller1-705x529.jpg\" title=\"Taller1\" alt=\"\" \/><\/div><\/div><\/figure><\/a><!--end av-masonry entry--><a href=\"https:\/\/casa.oaxaca.gob.mx\/wp-content\/uploads\/2019\/10\/15-2000x1335.jpg\" id='av-masonry-1-item-7551' data-av-masonry-item='7551' class='av-masonry-entry isotope-item post-7551 attachment type-attachment status-inherit hentry  av-masonry-item-with-image av-grid-img' title=\"\"  itemprop=\"thumbnailUrl\" ><div class='av-inner-masonry-sizer'><\/div><figure class='av-inner-masonry main_color'><div class=\"av-masonry-outerimage-container\"><div class=\"av-masonry-image-container\" style=\"background-image: url(https:\/\/casa.oaxaca.gob.mx\/wp-content\/uploads\/2019\/10\/15-705x470.jpg);\"><img decoding=\"async\" src=\"https:\/\/casa.oaxaca.gob.mx\/wp-content\/uploads\/2019\/10\/15-705x470.jpg\" title=\"15\" alt=\"\" \/><\/div><\/div><\/figure><\/a><!--end av-masonry entry--><a href=\"https:\/\/casa.oaxaca.gob.mx\/wp-content\/uploads\/2019\/10\/16-2000x1335.jpg\" id='av-masonry-1-item-7552' data-av-masonry-item='7552' class='av-masonry-entry isotope-item post-7552 attachment type-attachment status-inherit hentry  av-masonry-item-with-image av-grid-img' title=\"\"  itemprop=\"thumbnailUrl\" ><div class='av-inner-masonry-sizer'><\/div><figure class='av-inner-masonry main_color'><div class=\"av-masonry-outerimage-container\"><div class=\"av-masonry-image-container\" 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entry--><\/div><\/div><\/p><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":7765,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[127],"tags":[],"class_list":["post-7548","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-eventos-cerrados-2019"],"_links":{"self":[{"href":"https:\/\/casa.oaxaca.gob.mx\/index.php?rest_route=\/wp\/v2\/posts\/7548","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/casa.oaxaca.gob.mx\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/casa.oaxaca.gob.mx\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/casa.oaxaca.gob.mx\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/casa.oaxaca.gob.mx\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=7548"}],"version-history":[{"count":8,"href":"https:\/\/casa.oaxaca.gob.mx\/index.php?rest_route=\/wp\/v2\/posts\/7548\/revisions"}],"predecessor-version":[{"id":8035,"href":"https:\/\/casa.oaxaca.gob.mx\/index.php?rest_route=\/wp\/v2\/posts\/7548\/revisions\/8035"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/casa.oaxaca.gob.mx\/index.php?rest_route=\/wp\/v2\/media\/7765"}],"wp:attachment":[{"href":"https:\/\/casa.oaxaca.gob.mx\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=7548"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/casa.oaxaca.gob.mx\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=7548"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/casa.oaxaca.gob.mx\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=7548"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}